Lg Chocolate

• You have seen the ads, you have seen the phone and the first words that come to your mouth are ooh. The Chocolate cell phone from LG is the perfect example of direct and effective marketing.

• When you first see the LG Chocolate the first think that comes to your mind is how stunning the phone looks.

• To properly promote the phone, the designers had to think of something that taps into the The psychology of how consumers think. This was relatively easy in the case of this phone as it offered so many aspects

• The first model released of the phone was the LG Chocolate KG800 and on its release it was a massive hit. The designers took into account how consumers think and this had to be part of the process when creating the visual of the phone

The Need

The Want

The LG Chocolate KG800 is a text book case of marketing to the consumer. All the elements of consumer psychology are used to make this phone the “must have” product. The effectiveness of the design creates the desire

The specialized marketing plan helps to capture the market of that specific consumer looking to be sleek, sexy and mysterious.

The LG Chocolate VX8500 is a showcase of marketing 101. The designers and advertisers took a page from the importance of products and consumer psychology. They focused on two main aspects and delivered with a sterling product.

The LG Chocolate was the first cell phone that had an innovative sliding design that revealed touch sensitive red navigation keys. Each of these had their own action, but it added to the overall allure of the LG Chocolate.

Many people have commented that the best part about the phone is the buttons which are touch sensitive. When the phone is slid open, the light It brings the phone to life as they are turned off in standby mode. These lights have a red backlight, that gives it this cool look.

Despite the looks a lot of people got annoyed with these specific types of buttons. They would be navigating a menu and touch a button accidentally, which would open a screen that they did not intend to do. Another annoying aspect of these types of buttons was the fact that they were prone to freezing. This added frustration as people often had to reset the phone.

The controls take some while to become acquainted with at first. The buttons can be too sensitive, even if the sensitivity is turned down to the lowest. These can cause problems like the ones mentioned above.

In the end the touch controls are innovative and different and now we can see why this product was such a success.