You have seen the ads, you have seen the phone and the first words that come to your mouth are ooh. The Chocolate cell phone from LG is the perfect example of direct and effective marketing.
- When you first see the LG Chocolate the first think that comes to your mind is how stunning the phone looks.
- To properly promote the phone, the designers had to think of something that taps into the The psychology of how consumers think. This was relatively easy in the case of this phone as it offered so many aspects
- The first model released of the phone was the LG Chocolate KG800 and on its release it was a massive hit. The designers took into account how consumers think and this had to be part of the process when creating the visual of the phone
The Need
The Want
The LG Chocolate KG800 is a text book case of marketing to the consumer. All the elements of consumer psychology are used to make this phone the “must have” product. The effectiveness of the design creates the desire
The specialized marketing plan helps to capture the market of that specific consumer looking to be sleek, sexy and mysterious.
The LG Chocolate VX8500 is a showcase of marketing 101. The designers and advertisers took a page from the importance of products and consumer psychology. They focused on two main aspects and delivered with a sterling product.
The LG Chocolate was the first cell phone that had an innovative sliding design that revealed touch sensitive red navigation keys. Each of these had their own action, but it added to the overall allure of the LG Chocolate.
At the time of its launch last year the LG Chocolate 3 was released in only two different colors. These were black and light blue. The keypad of the light blue version featured a gun-metal gray. These two colors give choice and variety to people who are looking for phone that are different.
The phone company LG must be infatuated with sweets, with the release and overwhelming success of the LG Chocolate, they have now returned with the LG lollipop. This sweet finding phone may just be as successful as it’s chocolate counterpart. The lollipop will be referred to as the LG-SV800/KH8000/LH8000, when it hit the store shelves. The specs released so far are that it will have a 2.8″ WQVGA LCD display, media player, microSD memory, 3 megapixel camera,1.3MP secondary camera (for video calls), CDMA and HSDPA connectivity,106.5 x 51.5 x 13.4 mm, 92g.